Tour Studio — for operators

Your tours, turned into Instagram content every week.

Branded Instagram content built from your Bokun tours, published to your account with TheNextGuide tagged as collaborator. You connect once and approve — we run the rest.

How it works
4 posts / weekYou approve everythingSecure OAuth — no password
It's already running — live

Real operators, real tours — live on Instagram

A selection of what we've already published with operators already connected — and more going live every week. Tap any card to see it on Instagram.

Also connected: DIP Expeditions · Rocky Mountain Glass Kayak — and more every week.

How it works

Connect once — we run the rest

No new tools, no content team, no posting schedule to manage.

Step 01

Connect Bokun + Instagram

Bokun is your content source and booking platform; Instagram is where we publish for demand creation.

Step 02

We produce, you approve

Branded Instagram posts built from your tours, with your voice tone and preferences. You just approve them.

Step 03

We post to your account

Scheduled and published straight to your Instagram, with auto-reply comments and TheNextGuide tagged as collaborator.

Step 04

Your account keeps growing

Your Instagram reach climbs — and we drive more bookings, together. It's a win-win for your business and ours.

You connect once. After that, the only thing you do is approve what goes out.

Why this works

Demand creation from tours you already run

Great tours, but no time to post consistently — and generic content underperforms. Tour Studio fixes that:

Branded to you, not us

Built from your visuals, tone, tours and past posts. No TheNextGuide or agency branding on any image.

Experience-first, never salesy

We sell the experience, grounded in your real Bokun tour data — never fabricated social proof.

You stay in control

You approve every week before anything goes out, and you can disconnect anytime.

What makes it convert

Every post is built to turn views into enquiries

1Every caption links back to that tour’s page on TheNextGuide
2A first-comment call-to-action turns views into enquiries
3Published with TheNextGuide tagged as collaborator — shared reach on both feeds
4An end-of-month performance report on how the content did

Secure, Meta-verified connect — we never ask for a password.

Fit check

Who it's for (and when it's not)

Great fit if you…

You're a contracted Bokun operator with a live TheNextGuide contract
You have real tours and photos but no time to post consistently
You want to grow Instagram reach and turn it into enquiries and bookings
You have (or will set up) an Instagram professional/creator account

Not a fit if you…

You're not on Bokun or have no live tour inventory to build from
You want someone else's branding on your posts (everything is branded to you only)

Trust details

Nothing publishes without your approval, and you can cancel anytime. You connect via a secure, Meta-verified OAuth app — we never ask for a password, and you can revoke access from Instagram whenever you want.

What's included

A week of Instagram, run for you

Built for operators already listed with TheNextGuide.

For TheNextGuide partners

Every operator's catalogue is different, so we build the plan against your own tours. Tell us who you are and we come back with a proposal made for you — the content you would get, and what it costs, before anything starts.

Four posts a week

Single images and carousels, built from your own Bokun tours and published to your account.

TheNextGuide collab tag

Every post published with you tagged as collaborator — shared reach on both feeds.

Zero production work

We source, design and schedule. You connect once and approve.

Nothing publishes without you

Every week arrives for your approval first. Your account, your photos, your content — yours to keep.

Two details to start. No commitment until you have seen the proposal.

FAQ

Questions operators ask

Connect once. We run the content.

Join the operators already turning their tours into Instagram reach — starting with a proposal built from your own tours.

DM us on Instagram
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